He was born Lorenzo Pietro Berra in St. Louis, but the Hall of Famer New York Yankees catcher became one of those iconic superstars who can be referred to by one name: In his case, Yogi. Displayed is a 1960s Yogi Berra Yoo-Hoo advertising sign. Berra was a Yankees farmhand, a decent outfielder but not too polished as a catcher, who was tutored by Hall of Fame catcher Bill Dickey, and Yogi eventually became an excellent defensive backstop. He was only 5'7", but he swung the bat with the power of a man a foot taller. He played 19 Major League seasons, all with the New York Yankees except for his last season, in 1965, as a player-coach with the New York Mets. Berra was a player on 10 World Series Champions, an all-time record. He hit a career .285, with 385 homers. Berra seldom struck out even though, as a notorious bad ball hitter, he swung at pitches as low as his ankles and as high as his head. Yoo-Hoo is a soft drink made with carbonated chocolate milk. For a time, Berra was its chief spokesman. Berra was always an extremely popular player, and the advertisements were well-received.

The offered advertisement is a tin sign measuring 6.5x12.6" and weighing 9 ounces. The sign is white and brown, with the brown signifying Yoo-Hoo's primary brown color, representing chocolate milk. The sign has an image of Berra batting. The sign reads, "Me for Yoo-Hoo Chocolate Drink/The Drink of Champions!" On one end of the sign is a perpendicularly purposely bent tin flap, measuring 1.25x6.5", that has four holes drilled in it for the placement of screws or nails to hang the double-sided sign so it could be seen from two directions. The sign shows great use: scratches, a few small "folds" in the tin, some minor rust spots, and some rust along one outer edge, some minor paint loss, and a number of small stains. Yogi passed away in 2015, but his popularity lives on. His famous "Yogi-ism" statements are still repeated wherever sports fans gather. As Yogi once said about Ruggeri's, a St. Louis restaurant, "Nobody goes there anymore. It's too crowded." As for Yogi's enduring fan appeal, as only he could say it: "It ain't over 'til it's over." As for the offered advertising sign, its addition to one's collection will draw rapt interest, and probably more than a little good-natured humor.