Very rare 1960 Post Cereal card featuring Johnny Unitas. Measuring about 7 x 8-3/4" and made to appear as a large framed photo, these cards comprised most of the back panel of Post Grape Nuts cereal boxes, and was the first Post issue to hit the market.
The entire set consists of 9 cards, of which the Johnny Unitas offered here. Mostly neatly cut with light waxy residue on reverse, standard for the issue.