Ah, for the days when "Sugar" wasn't a bad word. This vintage Post Sugar Crisp cereal box is only opened from the bottom corner. It features an amazing ad of Ted Williams with his autograph below (faded - maybe Ted didn't eat his Wheaties!), the front has an offer for baseball patches and is overall in VG+ condition. Post has since renamed this product "Golden Crisp" in the US, though Sugar Bear remains its mascot.