Early British Premier Bicycles advertising sign made of metal with enamel overlay. The sign measures 22x18". The Premier Cycle Co. operated out of Coventry England from 1891 until their acquisition by Singer in 1920. Known for their fine, high craftsmanship, Premier was the bicycle manufacturer to the British monarchy as the sign proudly proclaims. The overall condition of the sign is good with much wear and some rusting around the entire edge. The interior facing of the sign is remarkably wear and rust free with vivid shades of blue with white lettering. The reverse also has edge wear and rust as well as scattered old paint residue. A fine early advertising sign that would go well in a den or man cave.