They billed their fancy smokes as "The Turkish cigarette, and Murad were hugely successful marketers, utilizing colorful ads such as this one. The heavy cardboard advertising sign even has holes for lights in the large "MURAD" print at the top. The sign is encircled by 28 cigarette packs and features the motto: "EVERYWHERE - WHY?" Other wording includes: "JUDGE FOR YOURSELF - COMPARE "MURAD" WITH ANY 25 CENT CIGARETTE. TURKISH TOBACCO IS THE WORLD'S MOST FAMOUS TOBACCO FOR CIGARETTES." Measures 31.5" x 41.5" framed and is in VG-EX condition.