A super rare set. The PSA population report shows that less than 100 cards had been graded to date with only a small amount of those being high-grade examples prior to a small find of these sets. A recent find of a few 1954 Quaker Oats factory sets has produced mint and gem mint cards. The only way to get a factory set was to write Quaker Oats back in 1954. The Beckett lists this rare set at $375 in Near Mint condition. A factory set should sell for 3-5 times that because of scarcity. Key cards are Bronco Nagurski, Yankee Stadium, Harlem Globetrotters, and more. There are only a few graded 10’s. Many of the key cards have sold for $250-$350 in gem mint condition.