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Lot # 427: 1907 Coca Cola “Cocaine” Pamphlet

Category: Advertising

Starting Bid: $100.00

Bids: 1 (Bid History)

Time Left: Auction closed

Lot / Auction Closed




This lot is closed. Bidding is not allowed.

Item was in Auction "June 2004",
which ran from 5/25/2004 12:00 AM to
5/31/2004 9:00 PM



Historically important six-pager was created in Cuba regarding a study by Dr. Gaston Cuadrado of the Academy of Science of Havana. It is a detailed analysis of chemical tests to show that there was no longer cocaine present in Coca-Cola. Originally there were small levels present. However, in the 1890’s, cocaine was believed to be a cause of racial violence by “drug-crazed blacks.” The New York Tribune published an article in 1903 linking Coca-Cola with black crime and calling for legal action against the company. Shortly thereafter Coke quietly switched to “spent” coca leaves (with no cocaine present) and completed this study as a propoganda device. Pamphlet has a couple of chips and small stains. The only one specimen we know to exist. This was published in Cuba (printed in Spanish) because of the sugar monopoly there. Measures 8.5x5.75”.

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