New York Yankees shortstop Phil Rizzuto goes to bat for Coca-Cola in this 1950s die-cut cardboard counter display. This piece has the special provenance of having once resided in the famed Barry Halper Collection and Rizzuto has personally inscribed the piece to Halper: "Yo Barry the only natural collector I know 'Holy Cow' Phil Rizzuto." Rizzuto's signature and inscription have been scripted in blue marker and grade 8/10 overall. The sign (11x12"), which was on display in Halper's home for many years, displays fading from exposure to sunlight, but is otherwise in Excellent condition, and is complete with its original easel back. A scarce piece that has great appeal to baseball, Yankees, advertising, and Coca-Cola collectors. COA from PSA (with corresponding label affixed to the front of the piece).